Designing Full Color Brochures

Designing your own full color brochures can be intimidating when you realize how much of an impression these marketing tools can leave on a client. A brochure should enhance the professionalism and integrity of your company, convincing the client of your ability to provide them with top quality products or services. Below are ten design tips to creating a high quality brochure that promotes the excellence of your company.

1. Brochures can be used for many different purposes, but choose only one or two main purposes for a single brochure. Your purpose may be to inform the public of your business, to introduce a new aspect of your company, or present company products or services.

2. Next decide on the use of your brochure. You may want to use the brochure as a direct mail piece or a handout at a trade show or business meeting.

3. Write the content of the brochure next. Avoid long sentences, advanced vocabulary, and bulky paragraphs. Not many people desire to read a small novel about your company. Simplicity is best.

4. Use headers and sub headers to organize your text. Many people do not have time to read all of the text but will skim the bold words. Therefore, be sure the headliners convey your entire message.

5. Avoid adding images merely for their aesthetic qualities, even though this is important. Images need to support the content. Place the graphics strategically alongside text to convince readers of the validity of your message.

6. Contrasting colors capture attention more easily but be careful to not overdo the color scheme. Choose three to four colors to use throughout the brochure. Make sure the text stands out from the background and the headers pop out from the rest of the content.

7. Choose a size that fits your content well. Avoid both overcrowding and too much white space. The size should also accommodate your purpose. An 11x8.5 brochure allows for easy mailing, while a 33x11 works well when doubling the brochure as a poster.

8. Choose a paper type that will fit your purpose and quality. A heavier stock can look more professional but can crack on fold seams. If choosing a heavy stock, be sure your text or images do not cross the fold lines. Another option included in paper type is a coating. Uncoated paper can be written on but gloss gives a high quality appearance.

9. Know how you will fold your brochure as this will help in organizing the layout and promote your message. Text and images can cross fold lines for a more unique appearance, but using the fold lines for natural columns with which to align the content insures clarity.

10. Before ordering your brochures, be sure that the printing company you choose uses the full color method. Also known as four color, this technique is used by commercial printers to insure the highest quality color and images in your printed products.

The most successful brochures were procured through trial and error, which unfortunately takes time and testing. Hopefully, though, these tips will give you a good place to start in designing full color brochures that stand out and produce results.

Author Info:

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

For comments and inquiries about the article visit: Full Color Brochures, Brochure Printing

Logo Design Creative Ideas

A creative logo designer will need a computer, digital camera, printer, and design software to get started. But outside of these expenditures, start-up costs are minimal, as are the ongoing fixed overheads to operate the business because the designer can work from home and the majority of jobs can be serviced using e-mail and fax. The better known the designer become for the incredible design work and logos that perfectly describe what they represent, and the more well-known the customers are, the higher the fees will go.

The design development is generally the next stage in a creative logo design process. Here designs are composed with images from our investigation to create some logo design creative ideas.

The first creative ideas that the designer think of are not usually the most original. The reason they are already in the imagination is because the designer have seen them before in some form or other.

The best logo design creative ideas are those that the designer discovers by trial and error through composing the images from the investigation.

There are many composition techniques that the designer can use to help the designer to generate the logo design creative ideas.

Techniques, such as welding, tiling, subtraction, layering and framing the images often give rise to creative ideas with more subtle layers of meaning.

When bringing the creative logo design idea to life, the designer want to make sure this is done the right way; using the technical experience of a design firm specifically geared for inventors. This means using mechanical engineers, industrial designers and a company like Design My Creative idea which always remembers the designer are trying to get the creative logo design to market. This keeps the creative logo design consistent by using a single company, making the invention more professional and marketable.

Simple, Efficient & Effective Invention Partner

In conclusion we can say that regardless of where the designer are in the design process, save time and money by ensuring that the creative logo design, packaging design, branding and website are created by the use of a creative design idea. Companies usually act as the designer's silent partner throughout the entire process, taking no royalties and allowing the designer to retain control of all aspects of the invention. The services are clearly defined and our desire to work with the designer every step of the way ensures the designer's invention's utmost potential. We at creative logo design truly reaches the clients with success, with the belief that the more successful the designer are, the inventor, the more successful we, the designers product design firm, will be as well.

Author Info:

Erica Mike wrote this article on behalf of Mighty Logo Designs website. For more information on very low priced logos and brochure designs, you can visit mighty logo design.

Find more information about cheap and best logos here.

What is Passion in Art - Does Desire Elude Or Even Scare You?

Passion in art, do you know it? Do you long to melt into the colors of red and dance with the latest voice expressing desire? Does it penetrate your very being, till you feel you can barely breathe? Do you feel restless and think that you will never 'get there'?

I know what passion means to me, and I find the very word abused and over used.

I decided to do a search on passion art, passion images. I wanted to see what passion means to other artists, maybe fulfill my need for going through a gallery. I typed said text in on google and saw image after image of nothingness. I became bored after the 5th page of square after square, of work that presented what others had decided to label as passion.

So what is it?

Why does it elude so many?

Maybe you do in fact feel blood rushing to your head at the sight of a still life. I can only express the fact that I have been searching for passion for art, all my life, it is the very core of my work, yet I know, I will never obtain its secrets.

I guess I am on a soapbox for passion.

The dictionary describes passion as a strong and barely controllable emotion; a state or outburst of emotion; intense sexual love; intense desire or enthusiasm for something.

More over used words: intense; emotion; desire.

Somehow I just don't think those emotions can be stirred up, within anyone's being, while viewing a bowl of fruit.

There is a real dichotomy with art. Some want to understand it; ask it to give them more; enlighten them towards some electric realization of cosmic fortitude.

And some people seek it out to place above their couch, match its color; stay in its place never asking anything but calmness ... with no questions asked.

Of course there are some questions people are prompted to ask if they are in love with those little cottages, light coming from the windows with a path leading to peaceful spots of a tired mind. People ask themselves, (and I am supposing here) "What do you think the people in that little cottage are having for dinner? Or is it a family like mine or wish I had?" Memories and nostalgia are stirred in some people, I am guessing. Is that passion though? I concede, maybe to some, but not one single bit to me.

I met a man who told me that he only likes poems that rhyme. Humm, I thought... limericks then? How mind bending. I am suggesting that if you feel that way, that a poem is not a poem unless it rhymes, or a painting is only blessed if it matches your couch, that you challenge your mind to hope for more.

Every single painting or sculpture, every poem or story I create, makes me feel uncomfortable and discontent. If you are an artist, or a lover of art, I believe you want that. It is passion reaching back at you, taunting you, to feel heights you have not yet reached.

While sex can and often does include passion, or at least we hope it does! I am not writing about sex per say, I am suggesting that passion, in its rawest form, should not be misconstrued as something that does not elude to something more. It should compete with ideas already set in your mind and cause you a sense of abandonment of your own being, if not for a moment.

Passion is emotion that is ready to explode and there is no resting place in sight. I want that! I want every stroke on canvas to exhume that. If you are a love of art or an artist of any genre at all, you should want that too. To find a resting place in art is to find boredom in the end. Can you soften your mood with art? Can you mend your own wounds while painting a vase of flowers? Of course you can. But, seek out passion, know it, embrace that elusive treasure. It will not cause you to feel 'comfortable', no, but it shouldn't, that is not its definition. Will you ever get there? I would answer no as well.. it is just barely out of reach, so keep reaching!

by Kathy Ostman-Magnusen
copyright 2008

Author Info:

ABOUT Kathy Ostman-Magnusen

I paint and sculpt female fantasy art and map fairy tale adventures. I dream of beautiful women on canvas and art of exotic women.

I have illustrated for Hay House Inc.,"Women Who Do Too Much" CARDS, taken from Anne Wilson Schaef's book. I also illustrated for Neil Davidson, who was considered for the Pulitzer Prize in feature writing, and several other publications. My paintings are collected worldwide.

Giclee canvas art work, greeting cards and posters are available for sale on my website:

http://www.kathysart.com

Sign up for my mailing list for FREE ART GIFTS suitable for children: Drawings of whimsical angel pictures, legends of mermaids and fairies in art. Tiny angels whisper fantasy art for shrink art, or coloring pages. Also a "Letter From the Tooth Fairy", ya just never know when you might need one!

I am Represented by:

Monkdogz Urban Art, Inc., 547 West 27th Street, 5th floor, New York, NY 10001

ORIGINAL ART may be purchased through Monkdogz

http://www.monkdogz.com