Color Associations to Help Optimize Full Color Prints

Each element in the color wheel can provoke different emotions and memories, even without the use of words. Full color prints for marketing solutions automatically get a lift with the help of these colors. Here are the basic hues used and what each of them convey.

• Black
Black is the absence of all colors, hence it is not really classified as a color. It is closely associated to concepts of elegance, classics and night, as well as death. This color is particularly useful when you want to set a formal mood.
It also provides a good background to other colors. Setting a hue against it easily makes a good contrast and allows the color or colors to be more prominent.

• White
White, as opposed to black, is the presence of all colors. It symbolizes purity, cleanliness, simplicity, goodness and peace. It can also set the tone for something formal, especially when placed side-by-side black. Together, they make an unsurpassable sense of classic style that does not appear boring or dull. By itself, it is a good color for products pertaining to cleanliness and clarity.
It is also not considered as a color, as in the case of black.

• Red
Red is a good color for messages concerning love, sensuality, passion, power and danger, quite broad compared other colors.
Red is said to stimulate the heart, making it beat and pump blood faster. This is why some people advertise using the color red. This is said to excite people and result to more favorable responses like impulsive buying. For example, sales are written in red, in the hope that more would be compelled to check it out and make a purchase. This color also makes signs more striking.
In addition, red is associated with femininity. This color makes a good connection with women and a good enticer for men.

• Blue
Blue depicts serenity, loyalty, skies and water. This is especially complements products and services that are part of the wellness industry as it triggers the memory to think about peace and calmness. This goes very well with other cool colors to provide a soothing relief to the eyes against stressful visuals.
Blue is seen as a male color, particularly those of darker shades. It is a good color to establish masculinity.

• Yellow
This color represents vibrancy, enthusiasm, youth and sunshine. It is a surefire force of attraction that provokes happiness and a good mood. It easily captures attention because of its intense effect on the eyes. This warm color can highlight any detail on full color prints.
Since it symbolizes energy, this is more appropriate for a younger generation of consumers. It sets an opposite tone to exquisite black.

• Green
Green is synonymous to nature. It is the color that is used for eco movements and other environmental concerns. It can also represent freshness.
Green is also the color of cash. It can set the tone for businesses concerning money transactions, and financial industries.
However, green has a negative connotation since jealousy, envy, greed and slime are also associated to it so be careful with the shade of green that you use.

• Purple
Purple is reminiscent of royalty, as well as certain things that go with it such as nobility, ambition and affluence. Recently, it has also become appealing to children, especially to little girls.

• Orange
Orange is a warm color much like red but it is 'less serious' than the latter since orange is a reminder of bliss, happiness and youth. It also is reminiscent of certain foods especially citrus fruits.

You can use these common color associations to evoke deeper and more memorable messages in full color prints. Clearly, colors are a close ally in effective visual advertising.

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How to Make Vector Art

Bitmap Images

There are two main types of graphics used on computers. There are Bitmap graphics, which is a type of image that uses pixels to store image information. A pixel is a tinny square on the screen and many of them are used to make up an image. As the image is made up of many tiny dots, the image is not easily scalable. If you try to enlarge it, the quality of the image will decrease.

Vector Graphics

The second type is Vector Graphics. Vector graphics are scalable. They do not use pixels to store information. A vector application, uses mathematical information to store what an image looks like. If you remember maths from high school, you can use co-ordinates to record positions, formulas to record the angles of lines, and shapes etc. This is a very simplified explanation, however, the point is that vector graphics do not use pixels. Because of this they are scalable. You may enlarge them, and the quality of the image will not decrease. So it makes them ideally suited for any situation where you may need the image in different sizes.

How to make Vector Art

To create Vector Art images you will need an application such as Adobe Illustrator, Macromedia Freehand, Coral Draw, or the free open-source alternative Inkscape. Creating an vector image is different to traditional applications in that you can't just use an eraser rub out parts of an image which you want to delete. Vector images are made up of objects, which have sizing handles to manipulate your images with. Once you master your application, professional and crisp scalable graphics are easy to create.

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Metal Clays Work Like Clay, But With a Whole Different Result

If you have never worked with metal clays, also commonly referred to as silver clay, you are missing out on an exciting media. Similar to what you can do when you make clay art with ceramic clays, metal or silver clays can be rolled, sculpted, stamped, sanded, filed, engraved, drilled and pre-polished, all prior to firing. This gives you limitless possibilities for your art. The difference between these two mediums really shows when you pull your fired project out of the kiln. The results will amaze you and the doors will be open to significantly broaden your artistic talents. Don't be afraid to explore metal clays.

The most common metals used in metal clays are silver and gold with silver being used by the vast majority of artists. Metal clay is a combination of water, binders, and small particles of either silver or gold. It works just as your traditional clays do. This resemblance to conventional clays allows you to form pieces of almost any size from jewelry to larger sculptures. You can use the same tools you are using on your ceramic clays or shape your project by hand. When designing your work, keep in mind your shrinkage will be about 8 - 12 percent. Up to the point that you kiln silver clay there is not much difference from the clays you have in your studio today.

So what happens inside your kiln that is different from ceramic clays? With mineral clays the firing process bakes the clay into a solid finished form. The difference with metal clays is that inside the kiln the binders burn away and the metal powders fuse together. This leaves behind a solid and durable object. Essentially you are sculpting metal which makes it great for jewelry making. Form beads or pendants with silver clay and add small gold clay accents to make a stunning one of a kind piece.

Need more motivation to try metal clays? How about no need to invest in special equipment to try it out? Metal clays fire at lower temperatures in a short period of time. So if your kiln controllers don't have low enough settings you can fire these clays with a propane torch or even a gas stove top. Should you fall in love with metal clays as I'm sure you will, there are some great kilns available exclusively for metal clays. But to experiment and try your hand at this incredible media you can just pick up some clay and see what you create.

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Works just like traditional clays yet can be fired on your gas stove top if necessary. These are just some of the benefits of metal or silver clays. If they don't sell you on it, the beautiful finished pieces you will create are sure to do the trick. So why not order some silver clay next time your are in the mood to make clay art from The American Art Clay Company? As you probably know their website has everything from molds to kiln controllers at prices that allow you to try out new things with ease. Once you sculpt and kiln silver clay you will be hooked.